The Obligation

Bjorn, Ting, Dad and I were cruising through beautiful northern Michigan when Bjorn looked up from his Kindle and asked Ting and I, "How long has it been since you guys read 'Tribes' by Seth Godin?". We answered in turn, "Not sure, awhile ago.". "Well, listen to this."

He looked back down at his Kindle, and read.

It's the clearest summary of Seth's work I've ever read.

It's the clearest statement of what it means to be alive in America (most of it, at least).

This is us, this is our obligation.

(Graphic from Bjorn's blog.)