The Good Stuff

Surprise, surprise, the monks have it figured out.  

Trappist monks, to be exact. Trappist monks believe that their abbeys should be economically self-sufficient, that they should make something and sell it to the public. And so, they make beer and cheese and even lentil soup.

 

Of course, these abbeys don't exist to make us beer - even if it is delicious, and even if the monks enjoy making the beer. The beer is not the point.

 

In the words of the head of the abbey, "We are not brewers, we are monks. We brew beer to be able to afford being monks."

 

Let's just let the genius of that set in - it's the most beautiful description of economic success that I've ever heard.

 

"We are not brewers, we are monks. We brew beer to be able to afford being monks."

 

...

 

What do you do to support yourself and your family? That's one question.

 

Who are you? Why do you support yourself? What are you committed to? What do you love? Who do you love? Why are you here? That's the good stuff.